Michael Murray

Michael is Head of Programmatic at OMD EMEA, where he leads the agency’s programmatic strategy and operations across multiple markets and client sectors. With over 20+ years in digital advertising, including 15 on the sell side, he has helped global brands in FMCG, Retail, Entertainment, Fashion, Travel and luxury hardness data and technology to drive smarter media investments and outcomes. Michael’s passion is on the proper funding of the open internet and independent publishers, and he is currently working with several brands to navigate the evolving CTV landscape across EMEA – exploring how shifting consumer behaviours are transforming the future of video advertising.