Esther Balbací Sempere

Esther holds a degree in Industrial Sociology from the Complutense University of Madrid, a Master's Degree in Audiovisual Content Management and Creation from the European University, and a Scale and Impact Management Programme from Valley Business & Tech School. She began her professional career at GECA, specializing in audience research, after joining Antena 3 Televisión in the Marketing team. She later became Marketing and Research and Development Executive at Sogecable Media. Since 2011, she has been working at Publiespaña, where she currently holds the position of Operational Marketing Director. In June 2025, she also joined the Board of Directors of IAB Spain.