Elena Kyprianidou

Elena is Director of Ad Operations & Innovation at NEMO. With extensive expertise in digital video advertising, she has led the development of proprietary ad-tech solutions such as VIDADS – video ad serving service and VIDADSPRO, the first premium video programmatic platform in Greece. Both have been widely adopted by leading publishers and agencies. She also oversees end-to-end digital operations for major clients, while managing sales and marketing performance, defining KPIs, and aligning cross-team workflows with strategic objectives.

Strategic and results-driven, Elena is recognised for her ability to foster lasting client partnerships and accelerate commercial growth through technology and data-led strategies. With over 25 years of leadership in media, advertising, and digital innovation, she is adept at addressing complex business challenges, cultivating collaborative teams, and scaling operations in competitive digital markets.

Presentation Title

Broadcast TV Will Save Digital Video Advertising

A new era in video advertising is emerging — one where the boundaries between broadcast and digital are fading. NEMO’s presentation hints at how connectivity, AI, and the digital transformation of TV will redefine the video ad landscape. At the heart of this shift lies VIDADSPRO — but how it shapes the future of advertising is something you’ll discover during the presentation.