Spyros Plessas

As Programmatic Media Lead at Google, Spyros leads programmatic advertising initiatives in CEE, focusing on leveraging Google's technology stack to help partners and clients achieve their business goals, maximize reach, and scale effectively. Before joining Google, Spyros spent 6 years in the financial and technology sectors of Athens, Barcelona, and Berlin in the National Bank of Greece, and Delivery Hero SE. Spyros holds an MBA from IESE Business School, an MSc in Information Systems Management from London School of Economics, and a Diploma in Mechanical Engineering from the National Technical University of Athens.

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Building a CTV strategy for today and tomorrow

DV360 has exclusive access to YouTube, the most reach of any other DSP and strong integrations with the ability to reach advanced audiences on the TV screen at scale. Explore the value of consolidating 3P media with YouTube and see the benefits of DV360’s Frequency Management offering as well as the AI features that make DV360 a Next-Gen DSP.