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The (new) Growth Agenda

Thursday, 13th November 2025
Hotel Sofitel – Athens Airport

The TV & Video Conference brings together leading marketers, agencies, and broadcasters to explore how TV and Video are redefining industry growth in an evolving media landscape. This exclusive forum unpacks the strategies, innovations, and partnerships driving measurable impact—from the power of premium video to the future of converged media. As audiences fragment and platforms multiply, attendees will gain insights from industry pioneers, share perspectives with peers, and discover how to harness data, creativity, and attention to fuel long-term success.
The conference will feature keynote speeches by renowned international experts and panel discussions with key stakeholders and decision makers from the local market.


READ MOREREGISTER

Key topics


SEE THE AGENDA
  • Consumer Shifts & Ad Spend Trends
  • Cross-Platform: production, distribution, KPIs
  • Advertiser priorities & partnership models
  • Creative Innovation: Formats, effectiveness, pricing
  • cTV: new value chain, business models, revenue sources
  • Programmatic Video: opportunities in supply & demand
  • Multiscreen Measurement: Attribution & standardization
  • Investment Priorities: talent, data and technology
Meet the

Speakers



Greek Market Experts


The conference is addressed to:


SENIOR EXECUTIVES FROM:

  • Advertisers and Brands
  • Ad agencies
  • Media agencies
  • Digital agencies
  • Publishers/Broadcasters
  • Content providers
  • Service providers

Reasons to attend


  • An established must-attend event
  • A spotlight on the latest trends
  • Quality Networking
An established must-attend event

The conference is one of the longest standing events of Boussias and has been established as a must-attend summit for senior media executives, digital marketing practicioners, broadcasters/publishers and service providers in the field of TV & Video.

A spotlight on the latest trends

The Conference will feature the most recent developments, trends and best practices, in order to assist marketers, agencies and publishers in keeping up with the industry and building effective strategies.

Quality Networking

More than 200 executives are expected to attend the conference, making it a great opportunity to meet with prospects, reinforce business relationships and also participate in Q&A sessions & live polls.

Become a sponsor


If your business is a service provider in the field of TV & Video, don’t miss a unique opportunity to showcase your expertise to the right market and connect with key stakeholders. Contact us to find the sponsorship deal that best fits your needs.

Download Conference Brochure 2025

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Grand Sponsors


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As The CTV Powerhouse, Acrossmedia241 connects top advertisers, media agencies, and brands with millions of Smart-TV viewers through premium, data-driven campaigns that unite precision targeting, measurable performance, and brand-safe reach. With an exclusive partnership with LG Ads Solutions and access to advanced audience insights, Acrossmedia241 empowers advertisers to capture the most impactful moment on television — the very first screen view when users power on their devices. Trusted by leading agencies and global brands, Acrossmedia241 stands at the forefront of media transformation — inspiring the industry to think bigger, plan smarter, and advertise beyond boundaries.


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Phaistos is an advertising solutions company, with nearly 30 years of experience in the Greek market. Fueled by technology, creativity and a relentless drive for innovation, we deliver omnichannel solutions connecting brands with audiences across digital touchpoints – from Web to DooH to ConnectedTV. Through strategic partnerships with Media Suppliers, we shape a dynamic, results-driven framework that elevates advertising performance. At the heart of this vision is glomex – a platform connecting Content Providers, Publishers and other Media Suppliers, turning premium video into a powerful marketing tool. Through glomex, video travels across platforms, reaching audiences and fostering stronger connections between content, brands and viewers, driving engagement where it matters.


Sponsors


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NEMO is one of the most dynamic digital agencies in Greece, with a multidimensional presence in the digital advertising industry. It provides innovative technological solutions, specializing in digital video services, and implements the groundbreaking video advertising service VIDADSPRO: a unique AI-powered platform developed in collaboration with leading video publishers, offering distinctive features. VIDADSPRO is the first completed viewing network, ensuring full viewing of advertising spots across all screens, in both live and on-demand content, on hybrid and linear TV. In addition to being a 360° advertising services agency, NEMO is also a very active digital publisher.


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OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries. At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2024 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.


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Project Agora, a TDG company, powers media technology for the Open Web—helping Advertisers and Media Owners achieve stronger performance outcomes. Partnering with over 2,000 premium publishers across 22+ markets, Project Agora drives growth by boosting revenue and audience engagement for publishers, while offering advertisers a scalable, high-quality alternative to closed platforms.


Audiovisual support

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Inclusion Sponsor

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Official Publication


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Contact Us


Tickets
Maria Siorokou, Τ: +30 217 7776 219, E:msiorokou@boussias.com
   
Sponsorships
Iliana Kerpou, Τ: +30 217 7776 193, M: +30 6973 442709, E: [email protected]
 
Phaedra Baritaki,Τ: +30 217 7776 192, M: +30 6980 182723, E: [email protected]
   
Content Coordination
Vassiliki Kotzia, Ε: [email protected]

Boussias Events